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Advertising - Rates - Media Kit
Florida
Sportsman Magazine Advertising Rates |
Card No. 44, Effective September
2008 issue.
| DISPLAY
ADVERTISING RATES |
NOTE: e-mail bob@floridasportsman.com or phone 772-219-7400,
for special Classified and Boat Dealer rates.
| Black &
White |
|
1x |
3x |
6x |
12x |
| Page |
$4820 |
$4420 |
$4325 |
$4215 |
| 2/3 Page |
$3530 |
$3225 |
$3170 |
$3120 |
| 1/2 Page Island |
$2770 |
$2560 |
$2475 |
$2425 |
| 1/2 Page horiz. |
$2665 |
$2460 |
$2375 |
$2330 |
| 1/3 Page |
$1945 |
$1785 |
$1755 |
$1720 |
| 1/6 Page |
$1000 |
$925 |
$905 |
$885 |
| 1/12 Page |
$550 |
$510 |
$500 |
$485 |
| 2 Color:
(Black plus one color): |
|
1x |
3x |
6x |
12x |
| Page |
$5545 |
$5085 |
$4970 |
$4855 |
| 2/3 Page |
$4055 |
$3715 |
$3650 |
$3585 |
| 1/2 Page Island |
$3190 |
$2940 |
$2835 |
$2770 |
| 1/2 Page horiz. |
$3060 |
$2830 |
$2740 |
$2680 |
| 1/3 Page |
$2240 |
$2055 |
$2020 |
$1980 |
| 1/6 Page |
$1145 |
$1070 |
$1055 |
$1030 |
| 4 Color: |
|
1x |
3x |
6x |
12x |
| Page |
$6500 |
$5970 |
$5855 |
$5780 |
| 2/3 Page |
$4720 |
$4330 |
$4260 |
$4130 |
| 1/2 Page Island |
$3785 |
$3475 |
$3400 |
$3350 |
| 1/2 Page horiz. |
$3640 |
$3340 |
$3280 |
$3220 |
| 1/3 Page |
$2690 |
$2495 |
$2435 |
$2385 |
| 1/6 Page |
$1680 |
$1555 |
$1520 |
$1470 |
| Covers: |
|
1x |
3x |
6x |
12x |
| 2 & 3 Cover |
$6835 |
$6630 |
$6485 |
$6360 |
| 4 Cover |
$7380 |
$7150 |
$7005 |
$6885 |
|
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| Dimensions: |
Live |
Bleed |
| Spread |
15 1/4" x
10" |
16 1/4" x 11 1/8" |
| 1/2 horiz. spread |
15 1/4" x 4 7/8" |
16 1/4" x 5 1/2" |
| Page |
7" x 10" |
8 1/4" x 11 1/8" |
| 2/3 vertical |
4 5/8" x 10" |
5 1/4" x 11 1/8" |
| 1/2 horizontal |
7 x 4 7/8" |
8 1/4" x 5 1/2" |
| 1/2 island |
4 5/8" x 7 1/2" |
5 1/4" x 8 1/8" |
| 1/3 vertical |
2 1/4" x 10" |
2 7/8" x 11 1/8" |
| 1/3 square |
4 5/8" x 4 7/8" |
|
| 1/6 vertical |
2 1/4" x 4 7/8" |
|
| 1/6 horizontal |
4 5/8" x 2 3/8" |
|
| 1/12 |
2 1/4" x 2 3/8" |
|
| Big Inch |
2 1/4" x 1 1/8" |
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CIRCULATION DATA
For the period ending June 30, 2008 the ABC audited paid circulation is
105,188. Overall readership exceeds 300,000. Sold throughout Florida, the American Tropics
and across the nation at marine and tackle outlets and general news stands, and by paid
subscriptions, reaching a huge consumer market. Established 1969. Single copy $3.99; by
mail, 12 issues, $26.95, 24 issues $48.95, 36 issues $ 59.95.
PRINTING SPECIFICATIONS
Preferred material: Electronic Files
Florida Sportsman uses Apple Power Macintosh computers with QuarkXpress, Adobe Photoshop,
Freehand and Illustrator.
- Must send all linked graphics, printer and screen fonts.
- Accepted graphic formats: TIFF, EPS, JPG at 300 dpi at 100%.
- PDFs accepted only if distilled through Adobe Acrobat distiller. Set
Adobe distiller to press optimized. Send and embed fonts.
- All 4-color separations must be in CMYK format. No DCS files
accepted.
- Include a report of all fonts and graphics for each file.
- Include a laser proof for all ads. A color proof must accompany all
color ads. We do not guarantee color match unless proof conforms with SWOP standards.
- FTP Site Available, call for instructions.
- Ads in the correct format may be e-mailed to cathy@floridasportsman.com . You must fax a
copy of the ad to 772-219-6900. Include the name of the account, issue, contact person and
phone number or your ad will not be accepted.
Also accepted: Film negatives (right reading, emulsion side down).
B/W line screen: 110; 4 color: 133. Proofs required. Nominal net charges for typesetting,
conversions and artwork. Important: For bleed copy allow 1/8" for trim on outside
edges, keep live matter at least 1/2" from edges. Trim size 8" x 10
7/8"
ISSUE AND CLOSING DATES
Published monthly. Reservations and camera-ready copy closing 45 days
prior to cover month. Copy requiring artwork and/or typesetting should be provided 10 days
prior to closing. On sale the 25th of the month preceding cover month.
FLORIDA
SPORTSMAN MAGAZINE
READER SURVEYA SPECIAL AUDIENCE OF
BUYERS...YEAR-AROUND
29.8 % of Florida Sportsman
readers plan on buying a new boat in the next 18 months, and on spending an average of
$40,589.65 (boat and accessories).
67.5 % have purchased a
product or service as a result of an ad in Florida Sportsman.
47.2 % don't read any other
fishing or outdoor magazine.
When asked what publications
would most likely influence your boat buying decision, Florida Sportsman readers
overwhelmingly said that Florida Sportsman would "most likely" influence their
boat buying decision.
Florida Sportsman.............46.8%
Boat Trader......................24.8%
National Magazine............13.8%
Local Newspaper.............11.9%
Regional Fishing Magazine..2.8%
This data are the results of a printed survey mailed to
paid subscribers to Florida Sportsman Magazine. Names of subscribers were selected on a
purely random basis by Neodata Corporation of
Boulder, Colorado. A postage-paid return envelope was provided. There were no incentives
or inducements. The original returns are available for review. Note: Responses are
presented in terms of total primary readers (not counting additional readers) and/or in
percentages, which may total more than 100% due to multiple answers. |
| FISHING
INVOLVEMENT |
PERCENTAGE OF READERS WHO FISH:
Salt water 99% Fresh water 59%AVERAGE NUMBER OF DAYS FISHING YEARLY:
30 days or more 53.3% 50 days or more 28.4%
FAVORITE INSHORE/REEF SALTWATER FISH IN ORDER:
Redfish, Snook, Trout, Snapper, Tarpon, Cobia
FAVORITE OFFSHORE FISH IN ORDER:
Dolphin, Grouper, Kingfish, Sailfish, Wahoo
FAVORITE FRESHWATER FISH IN ORDER:
Bass, Speckled Perch, Bream, Striped Bass
IN THE NEXT 12 MONTHS I PLAN TO:
Fish in a tournament...................................33.0%
Go to a Florida Sportsman Fishing
Show....59.6%
Go on a fishing vacation..............................75.9%
Use a guide or charterboat..........................55.0%
|
| FISHING
TACKLE & GEAR |
PERCENTAGE OF READERS OWNING TYPES OF FISHING GEAR:
Spinning 97.2% Baitcast 62.4% Heavy Saltwater 78.6%
Flyfishing 40.5% |
| BOAT
AND POWER OWNERSHIP |
| Own at least one boat.... 88.0% |
| Own two or more boats.. 41.6% |
Plan on buying a boat in the
next 18 months...............29.8% |
Purchased a boat in the
last 18 months................31.0% |
Plan on spending over
$20,000 for boat.............79.4% |
|
| Type of Boat Owned: |
Offshore
49.4% |
|
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| |
Inshore
39.9% |
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Flats
31.5% |
|
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| |
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Canoe
20.8% |
|
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Bass
10.7% |
|
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| Type of Power Owned: Outboard............. 89.5%
Inboard................ 7.2%
Inboard/Outdrive... 3.3% |
Length of Boat: Up to 20'................ 88.1%
20' and over............54.6%
Percent owning one or more
boat trailers..............81.5%
Percent keeping one or more
boats in the water......22.0%
Percent keeping their boats
at a marina and/or dry dock..16.1% |
|
| BOAT
GEAR AND ELECTRONICS OWNED: |
ELECTRONICS |
|
| Depth Recorder |
89.9% |
| Cellular Phone |
61.3% |
| Loran |
38.7% |
| Electronic Chart Plotter |
10.1% |
| EPIRB |
30.4% |
| GPS |
45.2% |
| VHF Radio |
75.6% |
| Stereo |
36.3% |
| Autopilot |
4.8% |
|
GEAR |
|
| Trim Tabs |
32.1% |
| Trailer winch |
52.4% |
| Live Bait System |
73.2% |
| Bilge Pump |
90.5% |
| Washdown Pump |
30.4% |
| Aluminum Fabrication |
30.4% |
| Electric Trolling Motor |
50.0% |
| Marine Paint/Wax |
46.4% |
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| READER
PROFILE: |
Primary Reader: Male 99% Female 1%
Average Age: 47.3 years old
Pass-a-long readership - 2.4 additional readersEducation:
College Graduate.................................35.1%
Some College.......................................29.3%
High School.........................................18.3%
Post Graduate......................................17.3%
Renew their subscription every year..............72.0%
Is interested in purchasing waterfront realty...44.5%
Use the Internet...........................................27.2%
|
Average Subscriber Income...........$66,023.00
Average Household Income...........$85,452.00Occupation:
Executive, Professional....................46.4%
Retired............................................17.5%
Craftsman........................................13.7%
Student..............................................2.7%
Other...............................................19.1% |
| WHAT
THEY READ AND DON'T READ |
Florida Sportsman is the complete fishing
magazine for Florida and the Tropics.Florida
Sportsman is the bible for Florida's most active fishermen, and they seldom
read any other fishing or outdoors magazine.
|
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47 . 2 %
DON'T READ ANY
OTHER FISHING OR
OUTDOOR MAGAZINE
|
Look at the percentage of Florida
Sportsman subscribers who don't read these other fishing or outdoor related magazines.
FS subscribers that DON'T READ:
Bass Master.................97.0%
Boating.........................97.0%
Field & Stream..........94.4%
Flyfishing in Saltwater..97.5%
Saltwater Sportsman....75.6%
Sport Fishing...................89.3% |
Any advertising information is also available
by contacting a regional representative:
-
SOUTH FLORIDA, CARIBBEAN & ONLINE MEDIA
-- Jim Langone, 772-219-7400, x-127
- CENTRAL/NORTH FLORIDA
-- Rick Ryals, Phone & FAX 904-251-3026
- OUTDOOR DIRECTORY
-- Dave Osborne, 772-219-7400, x-106
- NATIONAL SALES -- Bob
Mitchell, 305-664-3767, FAX - 305-664-3766
- MAIN OFFICE -- 2700 S.
Kanner Hwy., Stuart, FL 34994, 772-219-7400, FAX 772-219-6900
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